What Your Customers Want to Hear From You

by Norris Lemuel Lasay

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Are you looking for more sales as a marketing person in the Internet? Having more sales means that you will generate more income, and this will result in increased profitability for your company.

There is that special something that you have and you are using this in order to attract prospect clients and customers to your business. But is this the same thing that they want to hear coming from you? Are you helping them when you are talking to them? Are they fully satisfied with the relationship they have now with your company?

Let us take a look at some things that your customers want to hear coming from you. Read on these statements and see whether your business is doing these things today.

1. They Want to Hear Solutions to Problems

Even though the products and services that you offer have their own features that are capable of solving the problems of customers, they do not want to think these features as possible fixes to their dilemma. There are just some times wherein you will have to explain what your company can do in just a few minutes. During this time, why would you want to tell them about features that are heavy to understand when you can just help them understand what you can do for them?

2. They Want to Hear About How Their Needs Can Be Satisfied

Each of your clients and customers has their own needs that differ from what other customers are looking for. They want to know how your business is capable of satisfying their own needs individually.

3. They Want to Hear About Help Coming from You

How are you able to help your customers? Is there something else that is outside of your business that is capable of helping them? Are you able to provide good advice regarding life improvement? Providing help through your products and services is one thing, but it is something more persona if you give it to them individually without being in a buying and selling relation. If you tell them that you will help them, do so in a personal level. This is going to improve your business creditability and reputation in the future.

4. They Want to Hear You as a Human and Not as an Entity

Both you and your buyers are human beings to start with. You will have to talk to them the same way that you talk with anyone else that you deal with in your personal life. You as a marketer have your own needs, knowledge, problems and experiences with them. It is important to share them with your buyers so that they can also be open and share theirs with you.

5. They Want to Hear About Their ROI

People that are investing on some kind of resource such as time, efforts or money will want to know what they will obtain in return. How are their lives going to be much better? How much of the time will be required to receive what they want? These are some of the questions that you will need to answer for your customers.

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